FAQ

Misconceptions

I don't need 4K I'm shooting for Television

Whether you're delivering HD or SD, shooting 4K has many benefits; Not only will your work be future proof, but by over sampling and shooting in super HD even if your programme is only broadcast at standard TV resolution (720 x 576 pixels) the images will still look richer and crisper (that's why top end TV drama is often still shot on 35mm). In addition to the stunning pictures and depth of field created by shooting 4k the extra resolution gives maximum flexibility in the edit enabling you to zoom in, stabilise and reframe with no discernible loss of quality.