Workflow

RED workflow is quite easy to understand especially if you have experience with Photographic RAW image processing or have shot film followed by telecine transfer to a non linear video editor.

The easiest way is to think of RAW as your digital negative from which any number of deliverable formats can be exported. Shooting RAW gives unparalelled image flexibility in the edit and the 4K ultra high definition format will safeguard your rushes for the future.

Optimum workflow involves offlining in final cut pro which can edit Red Footage 'natively' (ie. Footage is instantly available to your editor with no ingest time). Alternatively, your footage can be transcoded to the format of your choice should you wish to use another editing system such as Avid.

Footage is loaded into Redcine for 1^st light correction, resized to your chosen deliverable - anything from 4K, 2K, HD (1080p, 1080i, 720p) and ready for post production.

Each 4K take on the Red One is accompanied with a smaller quicktime file so you can easily review footage and even start cutting on a laptop in the field.

There is no other camera that can provide these stunning high resolution images combined with such a fast workflow.

RCR can recommend a number of post production facilities that are already set up to edit and finish in 4K and even print to film (a cost effective alternative to 35mm).